Next Stores Easter Activity Pack Illustrations

Client: Next / 19 Ltd

Project Type: Illustrations for Activity pack, Spot the Difference and Store Cutout

I collaborated and worked on this project with 19 Ltd on behalf of Next.

The brief consisted of creating several illustrations both full colour and black and white, and developing a character design. The end result was to create a puzzle, colouring in and sticker sheet to try to entertain the kids, therefore leaving their parents free to shop in the store.

The final artwork would be printed on an A3 sheet showing a full colour Easter scene on one side and a black and white spot the difference on the reverse. There was also a sticker sheet with a load of characters and even some large cut out eggs and Easter bunny character in store. 

The artwork appeared in Next retail stores throughout the UK throughout Easter, presented on a wooden plinth with a large cut out bunny character stood beside. You can see a couple of other projects I worked on for Next here and here.