I was asked to help design the new illustrated corporate identity/logo for Sumo Shield. We worked closely together to come up with a solid sumo character holding a metal shield. The new branding needed to be clean and fresh with an overall feeling of strength. I tried a variety of sumo characters in an attempt to get the 'feel' of the brand just right. You can see my first stage of designs and also my initial sketches to show you how the design process begins.